AGENDA CAPTION:
Title
Consider approval of Resolution 2020-241R, approving a Change in Service to the agreement with Conversant, LLC in the amount of $50,000 for the creation and monitoring of a digital advertising campaign to promote tourism in the City for a total contract price of $200,000.00 and authorize three one-year renewals in an estimated annual amount of $150,000; authorizing the City Manager or his designee to execute the appropriate documents to implement the change in service; and declaring an effective date.
Body
Meeting date: November 4, 2020
Department: Convention Visitor's Bureau - Rebecca Ybarra-Ramirez, Director (By Lynda Williams, Purchasing Manager)
Amount & Source of Funding
Funds Required: $50,000
Account Number: 12024224 53110
Funds Available: Click or tap here to enter text.
Account Name: Advertising
Fiscal Note:
Prior Council Action: October 15, 2019, Resolution 2019-205R approved Agreement #219-402 with Conversant LLC of $150,000.
City Council Strategic Initiative: [Please select from the dropdown menu below]
Choose an item.
Choose an item.
Choose an item.
Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
? Economic Development - Choose an item.
? Environment & Resource Protection - Choose an item.
? Land Use - Choose an item.
? Neighborhoods & Housing - Choose an item.
? Parks, Public Spaces & Facilities - Choose an item.
? Transportation - Choose an item.
? Core Services
? Not Applicable
Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
Choose an item.
Background Information:
Conversant, LLC provides digital advertising that uses personalized digital media to identify prospective visitors based on thousands of attributes. The most relevant messages are then sent to each traveler, promoting specific properties and destinations. Performance reporting uses exclusive Net Economic Impact measurements that include...
Click here for full text