AGENDA CAPTION:
Title
Consider approval of Resolution 2020-203R, approving the renewal of an agreement with CrowdRiff, Inc. relating to internet advertising software used by the San Marcos Convention and Visitor Bureau to promote tourism in the estimated annual amount of $18,900.00 to include the authorization of three additional one-year renewals for a total contract amount of $84,900.00; authorizing the City Manager or his designee to execute the agreement on behalf of the City; and declaring an effective date.
Body
Meeting date: October 7, 2020
Department: Convention and Visitor Bureau - Rebecca Ybarra-Ramirez, Director (By Lynda Williams, Purchasing Manager)
Amount & Source of Funding
Funds Required: $18,900 Annually
Account Number: 12024224 53110
Funds Available: FY21
Account Name: Advertising
Fiscal Note:
Prior Council Action: October 15, 2019, Resolution 2019-206R approved the renewal of $18,000.
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Background Information:
CrowdRiff is a visual influence platform that inspires new and returning interest to travel brands. The software increases overall social and digital efficiency and delivers real-home content through every marketing channel.
This amendment is to extend contract 217-193 from October 1, 2020 through September 30, 2021 in the amount of $18,900. The contract for software will continue with three (3) annual renewal options for approximately $18,900 per year. The renewals may be awarded administratively in the form of an Authorization of Change in Service.
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Recommendation:
Approve ratifying the renewal of contract 217-193 with CrowdRiff for Internet advertising in the amount of approximately $18,900 annually with three year renewal options.