AGENDA CAPTION:
Title
Consider approval of Resolution 2019-247R, approving a renewal of the advertising agreement with Trip Advisor for the creation of internet advertising campaigns to support the work of the San Marcos Convention and Visitor Bureau in the estimated annual amount of $55,000.00 and authorizing three additional one-year renewals for a total contract price of $165,000; authorizing the City Manager or his designee to execute the appropriate documents related to the renewal of the agreement; and declaring an effective date.
Body
Meeting date: December 3, 2019
Department: Convention and Visitor Bureau - Rebecca Ybarra-Ramirez, Director (By Lynda Williams, Purchasing Manager)
Amount & Source of Funding
Funds Required: $55,000 Annually
Account Number: 12024224 53110
Funds Available: FY20 Budget $393,454
Account Name: Advertising
Fiscal Note:
Prior Council Action: October 16, 2018: Renewal of $39,450 was approved by Council, Resolution 2018-190R.
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Background Information:
On October 16, 2018 the City Council approved the renewal of an advertising agreement with Trip Advisor for the creation of internet advertising campaigns to support the work of the San Marcos Convention and Visitor’s Bureau for a total contract amount of $72,106.21. The initial agreement was $39,450 and because the amount was under $50,000 the agreement was approved administratively.
Staff is requesting Council approval of another renewal of the Trip Advisor agreement with an annual estimated cost of $55,000 and to also authorize three one-year additional renewals for an estimated total amount of $165,000. With this approval, the three annual renewal options may be awarded administratively in the form of an Authorization of Change in Service.
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Recommendation:
Approve renewal of 218-029 with Trip Advisor for Internet advertising in the amount of approximately $55,000 annually with three year renewal options with the estimated additional total of $165,000.