AGENDA CAPTION:
Title
Consider approval of Resolution 2019-206R, authorizing a Change in Service to the agreement with CrowdRiff, Inc. to renew the core platform and advanced media license used by the San Marcos Convention and Visitors Bureau to promote tourism in the City in the amount of $18,000.00 through September 30, 2020; authorizing the City Manager or his designee to execute the appropriate documents to implement the change in service; and declaring an effective date.
Body
Meeting date: October 15, 2019
Department: Convention and Visitor Bureau - Rebecca Ybarra-Ramirez, Director (By Lynda Williams, Purchasing Manager)
Amount & Source of Funding
Funds Required: $18,000
,Account Number: 12024224-53110
Funds Available: $587,000
Account Name: Advertising
Fiscal Note:
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Background Information:
CrowdRiff is a visual influence platform that inspires new and returning interest to travel brands. Allows the San Marcos Convention and Visitor Bureau to effectively discover and activate the most engaging visual content from the social web. The software increases overall social and digital efficiency and delivers real-home content through every marketing channel.
This amendment is to extend the agreement for period October 01, 2019 through September 30, 2020 in the amount of $18,000 bringing the contract to a total of $66,000. There are no other changes to the agreement.
The Local Government Code, Section 252.022(16) permits an exemption from the competitive bidding process for advertising.
Council Committee, Board/Commission Action:
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Alternatives:
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Recommendation:
Recommend award to CrowdRiff to renew Visual Advertising Influence Platform License in the amount of $18,000.