AGENDA CAPTION:
Title
Consider approval of Resolution 2025-200R, approving the renewal of an agreement with Madden Media, LLC, to promote tourism with Social Media and CTV Digital Marketing Campaigns in the annual amount of $89,000.00, and up to three one-year renewals for a maximum of five years in the amount of $356,000.00; authorizing the City Manager, or her designee, to execute the renewal on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services, Charlotte Wattigny, Creative and Marketing Manager
Amount & Source of Funding
Funds Required: $89,000
Account Number: 12024224.53110
Funds Available: Yes
Account Name: Advertising
Fiscal Note:
Prior Council Action:
City Council Strategic Initiative: [Please select from the dropdown menu below]
Economic Vitality
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Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
? Economic Development - Choose an item.
? Environment & Resource Protection - Choose an item.
? Land Use - Choose an item.
? Neighborhoods & Housing - Choose an item.
? Parks, Public Spaces & Facilities - Choose an item.
? Transportation - Choose an item.
? Core Services
? Not Applicable
Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
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Background Information:
Madden Media, a leading destination marketing agency, will perform advertising and marketing services for the City through Social Media + CTV Digital Marketing Campaigns from October 2025 through September 2026 and provide deliverables.
Product
Sales Price
Quantity
Total Price
Line Item Description
*Media
USD 20,000.00
1.00
USD 20,000.00
Meta Lead Gen - Deliverable: 2,667 leads
Azira CTV (CPV)
USD 27,000.00
1.00
USD 27,000.00
Deliverable: 403,000 impressions
Google Video Ads - Views (CPV)
USD 30,000.00
1.00
USD 30,000.00
Deliverable: 200,000 views
Pinteres...
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