AGENDA CAPTION:
Title
Consider approval of Resolution 2025-202R, approving a funding contract with the non-profit San Marcos Sights and Sounds of Christmas, Inc., for the 2025 Sights and Sounds of Christmas signature event and the continued display of holiday lighting after the event, with the City providing funds in an amount not to exceed $100,000.00, of which half is from hotel occupancy taxes; authorizing the City Manager, or her designee, to execute the agreement on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services - Arts and Heritage
Amount & Source of Funding
Funds Required: 100,000
Account Number: 12024227.54245 and 10001280.54245
Funds Available: Yes
Account Name: Special Events / Projects
Fiscal Note:
Prior Council Action: Annual budget support of Signature Events
City Council Strategic Initiative: [Please select from the dropdown menu below]
Quality of Life & Sense of Place
Economic Vitality
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Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
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Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
Arts Master Plan
Background Information:
The Sights & Sounds of Christmas Festival is a cherished San Marcos tradition, now entering its 38th year. What began in 1987 as a small downtown gathering has grown into a six-day holiday celebration spanning the first two weekends of December at San Marcos Plaza Park and surrounding areas. Each year, families, visitors, and holiday enthusiasts from across Central Texas come together to celebrate the season through a vibrant mix ...
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