AGENDA CAPTION:
Title
Receive a presentation regarding the city's community brand.
Body
Meeting date: July 7, 2026
Department: Communications and IGR
Amount & Source of Funding
Funds Required: $80,000
Account or Project Number (C = CIP funds): Hotel Occupancy Tax
Funds Available: Click or tap here to enter text.
Account Name: Click or tap here to enter text.
Fiscal Note:
Prior Council Action: The branding effort was initiated by the San Marcos City Council and discussed during Council visioning workshops in both 2024 and 2025. City Council discussed the logo as part of a broader effort to clarify the City's identity and how San Marcos is represented.
City Council Strategic Initiative: [Please select from the dropdown menu below]
Quality of Life & Sense of Place
Economic Vitality
Choose an item.
Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
? Arts and Culture - Choose an item.
? Economic Development - Choose an item.
? Environment & Resource Protection - Choose an item.
? Housing + Neighborhoods - Choose an item.
? Land Use + Community Design and Character - Choose an item.
? Parks & Public Spaces + Health, Safety & Wellness - Choose an item.
? Transportation - Choose an item.
? Core Services
? Not Applicable
Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
Choose an item.
Background Information:
The City of San Marcos community branding initiative was directed by the San Marcos City Council and discussed during Council visioning workshops in both 2024 and 2025 as part of a broader effort to clarify the City's identity and how San Marcos is represented to residents, visitors, businesses, and prospective investment.
The City began the procurement process in late 2024 by issuing a Request for Proposals (RFP) for community branding services. In May 2025, the City entered into a contract with North Star Place Branding to lead a comprehe...
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