AGENDA CAPTION:
Title
Consider approval of Resolution 2025-199R, approving the renewal of an agreement with Madden Media LLC, for search engine marketing in the annual amount of $61,000.00, and up to three one-year renewals for a maximum of five years in the amount of $244,000.00; authorizing the City Manager, or her designee, to execute the renewals on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services, Charlotte Wattigny, Creative and Marketing Manager
Amount & Source of Funding
Funds Required: $61,000
Account Number: 12024224.53110
Funds Available: Yes
Account Name: Advertising
Fiscal Note:
Prior Council Action: Click or tap here to enter text.
City Council Strategic Initiative: [Please select from the dropdown menu below]
Economic Vitality
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Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
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Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
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Background Information:
Madden will perform marketing and advertising services listed below through Google SEM and Google Responsive Digital Marketing Campaigns from October 2025 to September 2026 and provide the below deliverables:
Product
Sales Price
Quantity
Total Price
Line Item Description
Google Responsive Display (CPM)
USD 25,000.00
1.00
USD 25,000.00
Deliverable: 7,937,000 impressions
Google RLSA - General Leisure (CPC)
USD 16,000.00
1.00
USD 16,000.00
Deliverable: 9,143 clicks
Google SEM - General Leisure (CPC)
USD 20,000.00
1.00
USD 20,000.00
Deliverable: 22,222 clicks
This contrac...
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