AGENDA CAPTION:
Title
Consider approval of Resolution 2025-200R, approving the renewal of an agreement with Madden Media, LLC, to promote tourism with Social Media and CTV Digital Marketing Campaigns in the annual amount of $89,000.00, and up to three one-year renewals for a maximum of five years in the amount of $356,000.00; authorizing the City Manager, or her designee, to execute the renewal on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services, Charlotte Wattigny, Creative and Marketing Manager
Amount & Source of Funding
Funds Required: $89,000
Account Number: 12024224.53110
Funds Available: Yes
Account Name: Advertising
Fiscal Note:
Prior Council Action:
City Council Strategic Initiative: [Please select from the dropdown menu below]
Economic Vitality
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Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
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Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
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Background Information:
Madden Media, a leading destination marketing agency, will perform advertising and marketing services for the City through Social Media + CTV Digital Marketing Campaigns from October 2025 through September 2026 and provide deliverables.
|
Product |
Sales Price |
Quantity |
Total Price |
Line Item Description |
|
*Media |
USD 20,000.00 |
1.00 |
USD 20,000.00 |
Meta Lead Gen - Deliverable: 2,667 leads |
|
Azira CTV (CPV) |
USD 27,000.00 |
1.00 |
USD 27,000.00 |
Deliverable: 403,000 impressions |
|
Google Video Ads - Views (CPV) |
USD 30,000.00 |
1.00 |
USD 30,000.00 |
Deliverable: 200,000 views |
|
Pinterest (CPC) |
USD 12,000.00 |
1.00 |
USD 12,000.00 |
Deliverable: 4,364 clicks |
This campaign is to renew Contract 2025-006 (October 2024 through September 2025) in the original amount of $64,000 to add one year pursuant to the terms of the contract for the period October 2025 through September 2026, in the amount of $89,000.00. This renewal includes three (3) optional one (1) year renewals, for a maximum of five (5) years. Either party may decline to renew the contract by providing written notice to the other party at least than ninety days (90) prior to renewal of this contract, nor later than the final day of the contract period. This automatic renewal requires the mutual agreement of both parties. Refusal by either party to exercise this option to extend will cause the contract to expire on the original or mutually agreed upon date.
The Local Government Code, Section 252.022(a)(16) permits an exemption from the competitive bidding process for advertising.
Madden is a full-service, data-driven destination marketing and advertising agency that partners with towns, cities, and state tourism offices to attract visitors and boost local economies through creative campaigns, digital marketing, and storytelling. Founded in 1982 by Kevin and Jill Madden, the company has grown into a nationwide agency known for its ability to connect people to places by highlighting unique stories and fostering community pride.
Council Committee, Board/Commission Action:
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Alternatives:
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Recommendation:
Recommend the renewal to Madden for Social Media + CTV Digital Marketing Campaigns in the estimated annual amount of $89,000 for a total contract price of $356,000 including the three (3) annual renewal options.