AGENDA CAPTION:
Title
Consider approval of Resolution 2025-201R, approving a contract with AJR Media Group for promoting tourism with Digital Brand Awareness Campaigns in the annual amount of $200,565.00, and up to four one-year renewals for a total amount of $1,002,825.00; authorizing the City Manager, or her designee, to execute the contract and any renewals on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services - CVB - Charlotte Wattigny
Amount & Source of Funding
Funds Required: $200,565.00
Account Number: 12024224.53110
Funds Available: yes
Account Name: Advertising
Fiscal Note:
Prior Council Action: Previously approved Contract 2018-054R which has run its course. Now establishing a new contract with new extensions and total amount.
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Background Information:
Destination Services has contracted with AJR Media Group since 2010 for a variety of marketing campaigns both print and digital. The current contract 218-054R has reached its life which requires the creation of a new contract with additional automatic annual renewals, provided all terms and conditions remain in full force. AJR Media Group will perform the Services for digital advertising to support brand awareness campaigns and provide deliverables in the following campaigns: Leisure Holiday Visitation, Leisure Spring Visitation, Leisure Spring + Summer Visitation, Leisure Summer Visitation, Leisure Fall Visitation, Leisure Brand, Meetings, Downtown Culture Event Promotion, Downtown Art Fest Event Promotion, Downtown Summer; and TourTexas.com website and provide data attribution. Details provided in Exhibit 1 of the attached contract document.
Per Texas Local Government Code, Section 252.022(a)(16) advertising, excluding legal notices, is exempt from competitive solicitation. The services to be provided by AJR Media Group are classified as advertising.
Council Committee, Board/Commission Action:
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Alternatives:
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Recommendation:
Approve the resolution authorizing a contract with AJR Media Group for promoting tourism with Digital Brand Awareness Campaigns in the annual amount of $200,565.00, and up to four one-year renewals for a total amount of $1,002,825.00.