AGENDA CAPTION:
Title
Consider approval of Resolution 2025-199R, approving the renewal of an agreement with Madden Media LLC, for search engine marketing in the annual amount of $61,000.00, and up to three one-year renewals for a maximum of five years in the amount of $244,000.00; authorizing the City Manager, or her designee, to execute the renewals on behalf of the city; and declaring an effective date.
Body
Meeting date: October 21, 2025
Department: Destination Services, Charlotte Wattigny, Creative and Marketing Manager
Amount & Source of Funding
Funds Required: $61,000
Account Number: 12024224.53110
Funds Available: Yes
Account Name: Advertising
Fiscal Note:
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Background Information:
Madden will perform marketing and advertising services listed below through Google SEM and Google Responsive Digital Marketing Campaigns from October 2025 to September 2026 and provide the below deliverables:
|
Product |
Sales Price |
Quantity |
Total Price |
Line Item Description |
|
Google Responsive Display (CPM) |
USD 25,000.00 |
1.00 |
USD 25,000.00 |
Deliverable: 7,937,000 impressions |
|
Google RLSA - General Leisure (CPC) |
USD 16,000.00 |
1.00 |
USD 16,000.00 |
Deliverable: 9,143 clicks |
|
Google SEM - General Leisure (CPC) |
USD 20,000.00 |
1.00 |
USD 20,000.00 |
Deliverable: 22,222 clicks |
This contract is to renew contract 2025-004 (October 2024-September 2025) with an original amount of $61,000 to continue for one (1) year term, unless sooner terminated as provided herein. The contract will be automatically renew for up to three (3) additional one-year periods, provided all terms and conditions remain in full force and effect except for the contract period being extended or any price redetermination for a maximum contract period not to exceed five (5) years. Agreement will commence on the Effective Date. Either party may decline to renew the contract by providing written notice to the other party at least than ninety days (90) prior to renewal of this contract. This automatic renewal requires the mutual agreement of both parties.
The Local Government Code, Section 252.022(a)(16) permits an exemption from the competitive bidding process for advertising.
Madden Media is a full-service, data-driven destination marketing agency that partners with towns, cities, and state tourism offices to attract visitors and boost local economies through creative campaigns, digital marketing, and storytelling. Founded in 1982 by Kevin and Jill Madden, the company has grown into a nationwide agency known for its ability to connect people to places by highlighting unique stories and fostering community pride.
Council Committee, Board/Commission Action:
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Alternatives:
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Recommendation:
Recommend the renewal of contract 2025-004 to Madden for Search Engine Marketing in the estimated annual amount of $61,000 for a total contract price of $244,000 including the three (3) annual renewal options for a total of five (5) years.