AGENDA CAPTION:
Title
Consider approval of Resolution 2020-06R, authorizing funding in the amount of $50,000 for marketing and promotion of the Go Wheels Up event at the San Marcos Regional Airport organized by Go Wheels Up Texas, LLC; authorizing the City Manager or his designee to execute an amendment to the special event agreement between the City and Go Wheels Up Texas, LLC detailing the use of the funds to promote tourism in the City; and declaring an effective date.
Body
Meeting date: January 7, 2020
Department: Finance-Heather Hurlbert, Finance Director
Amount & Source of Funding
Funds Required: $50,000
Account Number: 12024290.52075
Funds Available: $62,000
Account Name: Prior Year Funds-Sports Tourism
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Background Information:
In May 2019 Go Wheels Up, LLC held the Go Wheels Up event at the San Marcos Airport. The event includes an airshow, car show, food festival and music festival. The City entered into a Special Event Agreement authorizing the promoter to use a defined portion of the San Marcos Regional Airport property to hold the festival in May of each year from 2019 to 2023. The first year of the festival was not as successful as anticipated, but the promoter anticipates that attendance will increase each year as the festival becomes more well-known and established. In 2020, Go Wheels Up, LLC will co-locate the air and music event with the May AOPA (Aircraft Owners and Pilots’ Association) regional fly-in at the San Marcos Regional Airport (HYI). The first-ever AOPA event was hosted at HYI in April 2014 with a two-day attendance of 2,700. Of the 2,700 attendees, 43% traveled from 101 miles or more. In 2019, an estimated 10,000 people attended the fall AOPA event.
Go Wheels Up, LLC has asked for a $50,000 contribution from the City to use primarily for event marketing. Staff identified Hotel/Motel funds allocated to support sports tourism as an appropriate funding source. These funds will come from unspent sports tourism from prior fiscal years and the current budgeted amount will still be available to support other events during the year.
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