AGENDA CAPTION:
Title
PDD-07-02(B) (McCarty Commons PDD Amendment) Hold a public hearing and consider a request by Quiddity Engineering, LLC, on behalf of HEB, LP, to modify standards, including signage standards, within the McCarty Commons Planned Development District, comprised of 259.52 acres, more or less, out of the Nathaniel Hubbard Survey, Abstract No. 230, Hays County, Texas, generally located southeast of the intersection between I-35 and E McCarty Lane. (J. Cleary)
Body
Meeting date: April 28, 2026
Department: Planning and Development Services
Amount & Source of Funding
Funds Required: N/A
Account or Project Number (C = CIP funds): N/A
Funds Available: N/A
Account Name: N/A
Fiscal Note:
Prior Council Action: N/A
City Council Strategic Initiative: [Please select from the dropdown menu below]
N/A
N/A
N/A
Comprehensive Plan Element (s): [Please select the Plan element(s) and Goal # from dropdown menu below]
☐ Arts and Culture - Choose an item.
☐ Economic Development - Choose an item.
☐ Environment & Resource Protection - Choose an item.
☐ Housing + Neighborhoods - Choose an item.
☐ Land Use + Community Design and Character - Choose an item.
☐ Parks & Public Spaces + Health, Safety & Wellness - Choose an item.
☐ Transportation - Choose an item.
☐ Core Services
☒ Not Applicable
Master Plan: [Please select the corresponding Master Plan from the dropdown menu below (if applicable)]
Choose an item.
Background Information:
In 2008 the McCarty Commons PDD was adopted via Ordinance No. 2008-41. The approved PDD encompasses approximately 260 acres and is intended to facilitate mixed-use development that will include employment, commercial, multifamily, and single-family uses, as well as approximately 58 acres of parks and open space. This is the third amendment for the McCarty Commons PDD.
The site subject to this specific request is approximately 17 acres and is located within Area A-1 in the Concept Plan, which has a base zoning of GC (General Commercial). The HEB site is located at the intersection of the I-35 frontage road and E McCarty Lane. Although only the HEB site is impacted by the request, the PDD in its entirety is included within the amendment, and all property owners within the PDD have been notified accordingly.
The purpose of this amendment is to revise the approved signage plan within the HEB site to allow an approximately 60 ft tall freestanding sign, with the objective of increasing the site’s visibility for those travelling on I-35 southbound, according to the applicant. The sign face would be approximately 415 square feet and would include the words “San Marcos” within an outline of the state of Texas in addition to the specific HEB logo. No additional changes to the main body of the PDD are proposed.
The proposed sign would be greater than the dimensions allowed in the current code. Per Section 7.3.3.2.A of the current Land Development Code, on premise freestanding signs along I-35 are limited to 42 ½ feet, and the maximum effective sign area per side per sign may not exceed 260 square feet. It should be noted that the majority of the proposed sign face is made up of the outline of the state of Texas with “San Marcos” lettering, and the red and white part of the sign with HEB lettering will not be larger than the HEB lettering on the other 40’ sign already permitted on the site.
Council Committee, Board/Commission Action:
Click or tap here to enter text.
Alternatives:
N/A
Recommendation:
Staff recommends approval of PDD-07-02(B) as presented.