AGENDA CAPTION:
Title
Consider approval of Resolution 2018-192R, approving an the renewal of the agreement between the City and AJR Media Group - Destination page, digital ads, and programmatic campaign to promote tourism for an estimated amount of $38,183 which brings the total value of the contract to $71,883; authorizing the City Manager or his designee to execute this contract on behalf of the City and declaring an effective date.
Body
Meeting date: October 16, 2018
Department: Convention Visitor’s Bureau - Rebecca Ybarra-Ramirez (by Lynda Williams, Purchasing Manager)
Amount & Source of Funding
Funds Required: $38,183
Account Number: 12024224.53110
Funds Available: $39,000
Account Name: Advertising
Fiscal Note:
Prior Council Action: Click or tap here to enter text.
City Council Strategic Initiative: N/A
Comprehensive Plan Element (s):
☒ Economic Development - Diverse Local Economic Environment
Master Plan: N/A
Background Information:
In October 2017 the Convention Visitor’s Bureau entered into an agreement with AJR Media Group for a Programmatic Campaign to promote tourism in the City of San Marcos.
This renewal is to extend the services for an additional 12 month period including the following changes in services:
• Contracted destination page and digital ads remains same for TourTexas
• Addition of 4 months of video, content and static ad targeting and retargeting distribution
The original agreement amount was $33,700 and with this renewal amount of $38,183, the total contract amount is $71,883, thus requiring City Council approval.
Note: Advertising is exempt from Competitive Bidding Requirements under Local Government Code 252.022.
Council Committee, Board/Commission Action:
Alternatives
Recommendation:
Authorization to extend the agreement with ARJ Media for an additional one (1) year term in the amount of $38,183.00.